Report: Apples are More "Apple-y" than Oranges
OK, OK
OK, OK
OK, OK. I’ve been getting a lot of flak over my story covering a new Nielsen/NetRatings study on the number of people who download podcasts.
I realize it’s not an apples-to-apples comparison to say that more people have downloaded a podcast than have published a blog. It wasn’t meant to be a cut on blogging, or to over-hype podcasting, which is how some people are taking it. It was meant more as a benchmark, since most people can get their head around the number of people who blog, or engage in online dating, and so they can better imagine how many people are downloading podcasts.
It would have been better to compare the number of podcast downloads to the number of blog readers, or the number of podcast producers to bloggers.
I got in touch with Nielsen/NetRatings, and found out that 14.4% of the U.S. population, or about 20.2 million people, have read a blog in the past month, compared to the 6.6%, or 9.2 million people, that have downloaded a podcast. How about them apples?
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.