Targeting Texters
iNDIGO TV just launched a "cell phone-centric, interactive and user-generated television" show in New York after reported success in Europe in Asia
iNDIGO TV just launched a "cell phone-centric, interactive and user-generated television" show in New York after reported success in Europe in Asia
iNDIGO TV just launched a “cell phone-centric, interactive and user-generated television” show in New York after reported success in Europe in Asia. Viewers can interact with the program by texting messages, which some how qualifies the term “cell phone iTV.”
I have to question iNDIGO’s definition of “success in Europe and Asia.” As a long-time New York resident I quickly recognize channel 35 as the public access channel running late-night shows hosted by strippers, retired strippers and pornographers like (warning) Robin Byrd, Al Goldstein, and commercials for escorts and various 900 numbers. While both of these personalities warrant a page on Wikipedia, I wouldn’t call either of them, or any other hosts or shows on the channel a success. The concept isn’t even new, one MTV channel or another had a video show with live chat some time ago. So when this show turns into a qualified success, please let me know.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.