Gotta Grab Skyworks
Online gaming rental company Gottaplay Interactive is snapping up advergaming outfit Skyworks Technologies
Online gaming rental company Gottaplay Interactive is snapping up advergaming outfit Skyworks Technologies

Online gaming rental company Gottaplay Interactive is snapping up advergaming outfit Skyworks Technologies. Gottaplay has signed a letter of intent; official acquisition is contingent upon satisfactory due diligence and such. The goal is for Skyworks to help Gottaplay extend its brand into the realm of casual gaming.
Last June, in-game ad network Massive formed a relationship with Skyworks to sell inventory in casual games through Skyworks.
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