What do the Humane Society of the United States and "The New York Times" have in common? Each purchased the keywords for "beef recall" on Google, giving the organizations the top placement this morning on Google's search engine results page
What do the Humane Society of the United States and “The New York Times” have in common?
Each purchased the keywords for “beef recall” on Google, giving the organizations the top placement this morning on Google’s search engine results page. By buying the keywords, each organization stands to drive traffic to their sites.
The Times refers Web visitors to its business news coverage of the nation’s largest beef recall. About 143 million pounds of beef have been recalled from the Wetland/Hallmark Meat Company after the Humane Society released a video showing plant workers kicking injured cows and using electric prods and forklifts to make move.
The Humane Society connects visitors to its Factory Farming Campaign, including a video that depicts the cruel treatment of sick cows at the slaughterhouse. The advocacy group also provides a call to action: animal rights proponents can fill out a form urging U.S. Secretary of Agriculture Edward Schafer to toughen federal policy and prohibit sick cattle from becoming part of the food supply.
Three other sponsored links appear in the right-column of Google’s search engine results page today: Levick Strategic Communications, a crisis communications firm; Revolution Health, a health and medical information site; and SparkPeople, also a health site and online community.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.