Adauction.com Launches Regional Targeting Solution

Media marketplace Adauction.com launched GeoNet, a content-based, geo-targeted Web advertising solution designed to make regional media buying easier and more cost-effective.

GeoNet’s regional targeting capabilities are an alternative to traditional IP targeting, the company said. GeoNet is comprised of a network of premium, regional Web sites such as local newspapers, TV and radio sites, regional directories, local sports and weather sites.

The network, accessible from the Adauction site, covers 170 regional publishers in 22 major cities, including New York, Los Angeles, Chicago, San Francisco, Boston, Washington D.C. and Atlanta.

“Developing regional advertising campaigns is challenging for both online and off-line buyers,” said Chris Redlitz, president and CEO of Adauction.com.

“GeoNet is designed to simplify the media buying process by assisting media buyers in targeting the local designated markets they are looking for, without having to go through the tedious research traditionally associated with regional media buying.”

Adauction.com also announced a six-month commitment from Ameritech Interactive Media to purchase GeoNet inventory in five Midwestern states for Ameritech yellowpages.net, an online directory search and shopping resource.

Spending was not disclosed. More than 5,000 media buyers are registered to purchase inventory through Adauction.com.