Adauction.com Signs New Sites for Next Auction

San Francisco-based Adauction.com said it has added 12 new Web publishers and 15 media buyers for its March 19 online auction.

The company said it plans to offer three new content categories–entertainment, Women’s Interests, and Sports.

“Going into our first auction, the goal was to fulfill a critical market need to increase our publishing partners’ CPM and simplify online media buying,” said David Wamsley, founder, president and CEO of Adauction.com. “We exceeded our expectations, and we’re continuing to carefully discriminate each new site’s potential value to consistently offer quality ad inventory.”

New Web publishers in the Entertainment category include the National Enquirer and America’s Most Wanted. Imagine Media’s edgy new network of female sites, ChickClick, as well as the TheKiss.com represent new Women’s interest sites, while Dolphin Endzone (the NFL’s Miami Dolphins) is in the Sports section. Other publishers include eBay and Electric Library (E-Commerce); The Raging Bull (Financing/Investing); Jumbo, Mac News Network, and Topsoft (Computers); as well as Headspace (Music); and Future Pages (College).

Additions on the media buy side include Modem Media, Western International New Media, and Starwave. Visit the site’s Ad Space section for a list of all participants.

For the March 19 event, Adauction.com said it expects to provide about 50 million ad impressions and engage 60 online publishers and 50 media buyers.

In the inaugural Feb. 19 auction, all available inventory in the Finance/Investing, Travel, College, and Ethnic Interests categories sold out and nearly 11.5 million of the 14 million ad impressions offered were sold.