Adblock, one of the most popular ad blocking extensions for the Chrome web browser with over 40 million users, has announced that it has been sold and has joined Adblock Plus' controversial acceptable ads programme:
Adblock, one of the most popular ad blocking extensions for the Chrome web browser with over 40 million users, has announced that it has been sold and has joined Adblock Plus’ controversial acceptable ads programme:
“Why now? Well, I have always shared similar goals for the Web with the ad blocker Adblock Plus, who created the Acceptable Ads program. But I did not like the fact that they also control the program, because they are supported by some Acceptable Ads advertisers. Now, Adblock Plus will be transferring custodianship of Acceptable Ads to an impartial group of experts. I love this idea — in fact, it was my wife Katie’s suggestion! Due to this change, I’m happy for AdBlock to join the program. As a result, I am selling my company, and the buyer is turning on Acceptable Ads.”
Adblock Plus’ acceptable ads programme allows some ads through its adblocking filter on select sites or by select companies and by default if those ads meet certain criteria.
Because the programme accepts payments from companies to be included on the acceptable ads program.
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