Adidas win World Cup social buzz

Adidas has become the most talked about brand connected to the 2014 Fifa World Cup – with 1.59m conversations across Twitter, Facebook, blogs and Tumblr, according to research.

Research from Simply Measured and Sysomos unveiled Adidas as social supremo’s, with the brand reporting a flood of 5.8m followers to its social channels throughout the tournament.

Meanwhile Adidas Football, the fastest growing football community in social media, saw a 14.5 per cent increase.

The brands “All in or nothing” campaign bathed in a healthy 917,000 mentions on Twitter supported with the #allin hashtag, and perhaps its connection with the tournaments victors.

Adidas global brand marketing director football, Tom Ramsden said: “We always knew that real-time communications would be the best way for Adidas to win the World Cup.

“We are so engrained and connected to the sport through our products, players and federations, there is never a moment in football where we are absent and, I believe, our knowledge and understanding of the game means we are the most engaging brand with football fans.”