AdKnowledge Introduces Analysis Tool for Web Marketers
AdKnowledge delivered DataCompass, anonline tool for quick analysis and reporting of advertising campaign data.
AdKnowledge delivered DataCompass, anonline tool for quick analysis and reporting of advertising campaign data.
AdKnowledge delivered DataCompass, an online tool for quick analysis and reporting of advertising campaign data.
DataCompass “gives Web marketers hands-on control to dig deeper into campaign data than ever before possible” to spot trends and improve ROI, the company said.
DataCompass adds to AdKnowledge’s eAnalytics and the AdKnowledge System, a system designed to maximize the ROI of Web marketing dollars and save time and money by automating the Web advertising process.
DataCompass, featuring a “drag and drop” Web interface that requires no data downloading, delivers graphing and drill down capabilities that enable online marketers to hone in on the exact data they need to draw conclusions that improve ROI, the company said.
Rather than sifting through volumes of data that do not apply, users can look at only the data that is relevant to their campaign, presented in the way they want to see it.
AdKnowledge also announced several new enhancements to Advisor, its system for tracking user actions after they click on ads.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.