AdKnowledge Names East, West Sales Execs

AdKnowledge in Palo Alto, CA, which markets an end-to-end Web advertising management system, named Jim Alla as director, Eastern Regional Sales and promoted Susan Lutter to the position of director, Western Regional Sales.

The company also expanded its sales and customer service operation in New York to support its growing business in the region.

Alla will also manage the company’s New York sales office, which has recently grown with the addition of two account managers and an online account coordinator. Alla joins AdKnowledge from Ziff-Davis Publishing where he spent the past 10 years. He most recently served as national associate publisher for PC Week. Prior to Ziff-Davis, Alla worked in the software industry in both sales and customer support roles.

Lutter will be responsible for sales in the Western region and will also manage the Chicago market and the company’s San Francisco sales office. Lutter joined AdKnowledge in 1996 and most recently was sales manager for the Western region. Previously she was an advertising consultant, following 15 years as a principal in Owens/Lutter, an agency with clients such as Xerox, Samsung, General Signal and Essilor.