AdKnowledge Rolls Out Campaign Manager

AdKnowledge delivered an ad system module called Campaign Manager, designed to streamline the execution of buys and trafficking of Web advertising campaigns.

The product is the latest component of the AdKnowledge System, which includes four modules that cover planning, campaign management, ad placement and tracking, and reporting and analysis. Campaign Manager creates and manages insertion orders and handles trafficking, the firm reported.

Planner, AdKnowledge’s pre-buy and planning module, is designed to help agencies make informed media decisions. In addition to syndicated research from MRI and Simmons, Planner integrates an extensive amount of research data supplied by third-party partners including Media Metrix, SRI and NetGuide. And with this release, NetRatings’ target audience demographics are also included.

SmartBanner is the company’s technology to automate the placement and tracking of Web advertising campaigns. And its Reporter module is made to offer customized reports both during and after campaigns.

“The marketplace has been demanding a single solution for the disparate, often complex processes of planning, buying, trafficking, ad serving and reporting,” said Karen Franco, director of product management at AdKnowledge. “Now, with Campaign Manager, the AdKnowledge System unifies these processes into one easy-to-use system for greater control, better efficiency, more effective ad spending and more profitable Web advertising management.”

The new Campaign Manager includes buy worksheets, which include data from Planner. Agencies can send RFPs to any number of sites with just a keystroke. Insertion order creation and management features enable agencies to keep track of all insertion orders as well as providing the necessary paperwork to conduct business with Web sites.

The AdKnowledge System is available on an annual subscription basis. The System is Web-based, so there is no hardware or software to buy or maintain, the company said. Billing is based on percentage tiers that correlate to agencies’ monthly advertising billing volume.