AdKnowlege Launches Optimization Service

Online marketing services provider AdKnowledge on Monday launched “AdKnowledge Optimization Services,” an outsourced ad campaign management and optimization tool for marketers and ad agencies.

AdKnowledge, a subsidiary of Engage Inc., said the new, Web-based “AdKnowledge Optimization Services” will especially help advertising agencies that want to outsource these services — so they can be free to concentrate on media planning, negotiating and creative design and production.

After AdKnowledge staff work with customers to devise a set of marketing campaign objectives, the campaign will be set up, trafficked and managed through the automated system, which measures results, and then recommends steps to further optimize those results.

AdKnowledge said on Monday that this “continuous optimization service” has a different focus from the optimization services offered by parent company Engage Inc.

“Our entire focus is on driving results and maximizing ROI for our customers. By leveraging the methodology and experience of an already seasoned team, we’re looking forward to making a major impact in the area of optimization,” said John Mracek, president of AdKnowledge.

“This extended service is a logical extension to our other services and is another example of Engage’s commitment to providing results-oriented solutions to marketers,” said Mracek.