AdOutlet.Com Offers Remnant Web Ad Space
AdOutlet.com launched Monday offering areal- time, online marketplace for the purchase and sale of discounted,remnant Web ad space.
AdOutlet.com launched Monday offering areal- time, online marketplace for the purchase and sale of discounted,remnant Web ad space.
AdOutlet.com launched Monday offering a real- time, online marketplace for the purchase and sale of discounted, remnant Web ad space.
AdOutlet.com said it gives media buyers the opportunity to purchase ad space inventory at discounts of up to 80 percent off of rate card. Starting with Internet ad space for the June 14 launch, the company said it will offer print and broadcast inventory in the coming months.
Publishers stipulate the price of offered inventory, thereby minimizing pricing conflicts inherent in auction-based services, the company said, and media buyers can buy close to insertion deadlines, allowing for opportunistic buys.
AdOutlet.com Chairman and CEO Alan Masarek said the site has nearly 3,000 qualified media buyers registered, and distribution partnerships with publishers representing more than 60 million impressions of inventory.
“Our goal in providing this electronic marketplace for advertising buyers and sellers is to use technology to improve the fundamentally-inefficient nature of media transactions,” Masarek said.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.