ADP, Gannett Launch High-Tech Ad System for Auto Dealerships

The Dealer Service Group of Automatic Data Processing Inc. (ADP) and Gannett Media Technologies International (GMTI), the software development unit of Gannett Inc., launched a new automated ad system for auto dealers.

The new system, called Marketing Advisor, allows dealerships to expedite production and placement of advertising and marketing campaigns electronically into newspapers and other media, including the Web.

ADP Marketing Advisor is a turnkey system based on GMTI’s Celebro relational database technology for managing inventory, advertising, promotion, and electronic commerce.

The product lets dealers produce advertising and marketing campaigns electronically through use of seamless links to a variety of media for delivering ads to newspapers, photo magazines, broadcast organizations, audiotext/faxback services, and Internet services.

Using ADP Marketing Advisor for print advertising, such as newspaper ads or photo books, dealers can use customized ad templates, which allow automatic flow of selected inventory into the existing ad, complete with photos and graphics in place.

Optional features for Marketing Advisor include the ability for participating media partners to link electronically with dealers to provide real-time order entry, billing, and account status information.

GMTI also will market host server systems to media companies through its MediaPartners program to selected businesses, including newspapers and advertising agencies.

ADP Dealer Services Group provides turnkey solutions to more than 18,000 auto and truck dealers throughout the United States, Canada, Europe, Asia, and Latin America. ADP Dealer Services Group is the third largest business unit of Automatic Data Processing Inc.