AdRelevance Plans to Track B2B Ads

AdRelevance, Media Metrix‘ advertising measurement company, on Wednesday said it’s starting to gather information and perform analysis on the burgeoning business-to-business advertising sector.

The company will kick-off the new product line next month, by releasing a report that examines online advertising trends among top companies in the B2B space.

“While a lot of attention has been placed on consumer spending online, the big money is coming from the corporate community,” says AdRelevance president and chief executive officer Will Hodgman.

“Businesses across the US are rapidly adopting the Internet as a more efficient way to purchase products and services. As a result, companies serving the corporate market are keenly focused on creating and placing ads online that attract, not only the attention of purchasing officers, but also rank and file employees that influence their buying decisions.”

Forrester Research predicts that B2B electronic commerce in the US will exceed $2.7 trillion by the year 2004, up from $109.3 billion spent during the past year.