AdSmart Will Launch Small-Business Service

Internet advertising network Adsmart launched a program called Ad-Buy directed at smaller businesses interested in advertising on the Web.

Officially launching in mid-September, small businesses will be able to purchase purchase impressions entirely online from Ad-Buy.

Adsmart said the idea is to give businesses that cannot meet the requirements of a traditional online ad network the opportunity to advertise on premium sites in the Adsmart Network specifically targeted at their customer base.

At the same time, Adsmart will be able to generate a revenue stream from this new, stand-alone e-commerce site.

“We realized that there were many small businesses who could not afford to advertise their company online and we saw a great opportunity in the market,” said John Federman, chairman and CEO of Adsmart.

Users purchase impressions directly online at the Ad-Buy site, the insertion order is dynamically sent to traffic, finance and sales and the payment is immediately verified and processed. Small businesses can buy ad banners throughout the Adsmart Network and limited print advertising in trade publications targeting small Web publishers. For more information click here.

Adsmart, a majority-owned subsidiary of Internet holding company CMGI Inc., is an online advertising network comprised of more than 300 Web sites totaling two billion monthly impressions.