ad:tech 2014: wywy's Fiona Smith on multi-screen advertising

In our third interview from this year's ad:tech London, .rising's editor Huw Jenkins talks to Fiona Smith from wywy about the latest digital trends, including why syncing the TV to other screens is the new "holy grail" for digital marketers.

In our third interview from this year’s ad:tech London, .rising’s editor Huw Jenkins talks to Fiona Smith from wywy about the latest digital trends, including why syncing the TV to other screens is the new “holy grail” for digital marketers.

For more coverage from ad:tech, along with a whole host of other exciting .rising video interviews, check out .our YouTube channel here.

 

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