Agency roles expanding fast, study finds

The most recent research conducted by ClickZ UK, sponsored by Deltek, has revealed that more than half of creative agency leaders agree that the scope of their role has expanded in the last 12 months, indicating that individual workloads are on the rise in Agency Land.

Some 53 per cent of respondents agreed that the scope of their role has expanded “very much” in the last 12 months, while 29 per cent said that their role had expanded slightly.

On the flip side- just four per cent whose workload has shrunk. For 14 per cent, their workload has remained the same.

Our research also indicated that the burden of internal administrative tasks could be a primary contributing factor. Some 37 per cent of our survey respondents reported spending more time on these tasks than on the client-facing, creative work that formed the core of their roles.

According to “The State of Agency Land in 2015”, the Deltek-sponsored report based on our survey’s findings: “The cumulative impact of this can be significant, not only leading to diminished time and space for creativity, but also staff dissatisfaction, missed deadlines and budget over-runs.”

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