Amazon buys online video service, Twitch
Amazon has bought online video service Twitch in a surprise $970m (£585m) cash deal.
Amazon has bought online video service Twitch in a surprise $970m (£585m) cash deal.
We reported that YouTube was initially rumoured to be involved in late-stage negotiations for Twitch, an ad-supported and subscription-based service, which lets online gamers stream their gameplay live.
In July, more than 55 million unique visitors to Twitch watched 15 billion minutes of video produced by Twitch’s broadcasters, according to Amazon’s announcement. By way of comparison, YouTube boasts more than one billion unique visitors watching six billion hours of video per month.
“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.”
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