Andromedia Moves into European Market

San Francisco-based Andromedia Inc. said it has formed Andromedia Europe Ltd., a wholly owned subsidiary that will market and sell ARIA, the company’s real-time Web site activity analysis software, throughout Europe.

“We’ve received tremendous demand for ARIA from major European corporations in the media, high technology, finance, telecommunications, and automotive industries all needing to better understand how effective their Web sites are for marketing products and services and, ultimately, generating increased revenues,” said Kent Godfrey, Andromedia president and CEO. “In response to the growth of the Internet in Europe and to the growing need for solutions like ARIA for high-end web site analysis, we are pleased to launch our new subsidiary directly serving the European marketplace.”

Andromedia said it has named a veteran European sales professional as managing director of Andromedia Europe, but oddly enough, the person wasn’t named. The new managing director will work to establish partnerships and distribution channel relationships for ARIA in key European markets, the company said.

ARIA will be available through Andromedia and its European Internet software partners such as MATRAnet S.A., a French Internet software company and a division of Lagardere, one of France’s largest corporations.

ARIA determines and measures the effectiveness of Web marketing spending, including the placement of advertisements, e-commerce, content, and advertising sales.

In addition, Andromedia provides a real-time personalization engine technology that is presently being integrated with other applications to enable the delivery of more accurate content and personalization recommendations.