AOL, Footlocker.com Strike $21.5 Million Marketing Deal
Footlocker.com, the onlinesportswear retailing subsidiary of VenatorGroup, on Tuesday inked a two-year $21.5 million marketing deal with America Online.
Footlocker.com, the onlinesportswear retailing subsidiary of VenatorGroup, on Tuesday inked a two-year $21.5 million marketing deal with America Online.
Footlocker.com, the online sportswear retailing subsidiary of Venator Group, on Tuesday inked a two-year $21.5 million marketing deal with America Online.
The deal is aimed at promoting e-commerce on Footlocker.com’s properties, which include Foot Locker, Champs Sports and Eastbay.
The alliance gives all of the brands prominent placement on the Shop@AOL marketplace. Footlocker.com will also receive promotion on AOL’s Sports Channel and other sports properties across America Online.
The agreement gives Foot Locker anchor tenancy in the Athletic Shoes & Apparel and Sports & Fitness Department within each of AOL’s e-commerce destinations. Foot Locker will also get placement on drkoop.com, a partner of AOL’s.
Eastbay will get Gold tenancy and Champs Sports will receive Silver tenancy in the above categories. Foot Locker will get Gold tenancy in the Boys Teens Apparel and Girls Teens Apparel areas.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.