AOL Set to Drop 20 Percent of Staff
AOL is set to lay off a whopping 2,000 staffers according to a letter sent to the company's employees by CEO Randy Falco
AOL is set to lay off a whopping 2,000 staffers according to a letter sent to the company's employees by CEO Randy Falco
AOL is set to lay off a whopping 2,000 staffers according to a letter sent to the company’s employees by CEO Randy Falco.
As part of its realignment to focus on three core areas (its Platform A ad unit, publishing and Web access and e-mail business, AOL will begin reducing staff tomorrow, dropping about 2,000 of its 10,000 employees worldwide in the next couple months.
“We added hundreds of people this year through acquisitions,” Falco reminded workers in the e-mail. Whether staff from new acquisitions Tacoda, ThirdScreen Media or AdTech will be among the pink-slipped remains to be seen.
“The last important piece in this transition is the realignment of our costs against these three businesses so we can operate as efficiently and effectively as possible,” wrote Falco. “This is in many ways the most difficult step, but a necessary one….We will aid these individuals in their transition to new opportunities as much as possible, most importantly with what we believe are generous severance packages.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.