App downloads to double by 2017

New data has revealed that the millions of apps currently available to consumers are set to grow even more in the next few years, expanding from 80 billion to a colossal 160 billion between 2013 and 2017.

New data has revealed that the millions of apps currently available to consumers are set to grow even more in the next few years, expanding from 80 billion to a colossal 160 billion between 2013 and 2017.

According to research in carried out by eMarketer, the app market has been supported massively by the two leading app stores – Apple’s App Store and Google Play – which both now record 1 million available apps apiece.

A number of savvy brands and companies looking to expand their audiences and appeal to the millions of consumers who download apps on their smartphones and tablets are looking to invest in the branded app market this year, especially after the success of apps were met with in 2013, most notably in the rub-up to Christmas.

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