An “untouchable” Apple has outranked brands such as Google and Netflix (even welly-cool Glastonbury) to retain the number one spot on CoolBrand’s latest list.

The annual survey revealed that Apple’s sleek design has earned it the CoolBrands top spot for the third consecutive year, with Aston Martin and Nike trailing in second and third place respectively.

Elsewhere, Twitter performed a surprise exit from the top 20 list, for the first time in three years.

Google and YouTube also performed well, winning sixth and seventh place respectively.

CoolBrands Council chairman Stephen Cheliotis said the results who that a solid reputation is “hard to undermine”, but that it was “refreshing” to see brands such as Instagram and Netflix join the Top 20.

Top 20

”The idea that CoolBrands is about fads and short-term reputational success is ripped-apart by the solid performance and dominance of regular Top 20 brands, such as Aston Martin, Chanel and Nike. If anything, this year’s CoolBrands rankings illustrate that a solid reputation is hard to undermine or, in the case of rivals, overcome.

“That said it was refreshing to see unique and original brands such as Instagram and Netflix join the Top 20. Both have had an impact on the market, shaking up the status quo and forcing rivals to up the ante. Apple, however, continues to dominate the listing and remains untouchable for now.”

In total, 13 brands retained their Top 20 status from last year, highlighting the continued dominance of the leading CoolBrands and a general “lack of impact” from newer rivals, according to the report.

Fashion giant Prada, Adidas and the BBC iPlayer all dropped out of the Top 20.