Are reviews the key to driving big-ticket conversions?
Globally, 71 per cent of the people who bought cars in the past year said that fellow consumers influenced their decision to purchase. Are customer reviews the secret to big-ticket conversions?
Globally, 71 per cent of the people who bought cars in the past year said that fellow consumers influenced their decision to purchase. Are customer reviews the secret to big-ticket conversions?
Globally, 71 per cent of the people who bought cars in the past year said that fellow consumers influenced their decision to purchase. Are customer reviews the secret to big-ticket conversions?
Recent research by Bazaarvoice is difficult to refute. The customer reviews company found that CGC — a broad term for any form of digital content created by people about a product or service they have experienced, used, purchased or considered — has had an 86 per cent lift in conversion when compared to people who didn’t seek advice from other consumers.
Bazaarvoice also found that CGC is particularly effective with high-income consumers and younger demographics. In “The Conversation Index”, a new whitepaper, Bazaarvoice explains how marketers can make full use of this powerful tool.
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Perhaps one of the most effective and cheapest customer experience management tool are buyers’ reviews, especially when collected separately for
each branch. Reviews very often contain relevant keywords, drawing attention to your product but their biggest strength lies in how Google perceives them. Each opinion written by a client contains unique wording and style. Search engines see that and prioritize your websites over other outlets.
Clients highly value personalised experience and even negative reviews can
help companies showcase their initiative, thus boosting loyalty and satisfaction. While customer satisfaction surveys can be a great way to see where you’re standing with your service or product, they can be quite time-consuming and yield a low number of answers. A great alternative way of gathering feedback are review collecting companies. Ekomi and Bazaarvoice both offer great solutions to help
you monitor customer satisfaction in real time and to keep your finger on the pulse when problems arise.
In my opinion this is the best way of monitoring your clients’ satisfaction as it offers a long-term insight into your product’s performance and most importantly – brings you more responses.
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