Are you ready for real-time?

Advancing technology means that real-time marketing is fast becoming an achievable reality across the industry, producing new ways of interacting with consumers that cut through the waffle to deliver engaging content at the right point in the buying process and ultimately drive results.

These technological advancements are increasingly valuable to marketers, given the unstoppable rise of the multi-device environment and the associated changes in consumer expectations.

But how exactly can marketers embrace real-time methods to respond to the proliferation of devices, and changing consumer behaviour? This July 2014 commissioned study, conducted by Forrester Consulting on behalf of MediaMath, examines the marketing industry’s progress towards achieving real-time, one-to-one marketing, and the developing trends that are driving a new vision of marketing over the next one to three years.

The ‘Advancing Practices In Real-Time Marketing’ report provides a great guide for anyone interested in learning more about real-time strategies, with successful marketers sharing their experiences, ideas and advice on:

• Implementing “Big Data” strategies
• Determining the right technology to support strategies
• Incorporating a “test and learn” approach as a key part of strategy
• Using one-to-one marketing for more than just driving transactions
• Democratising analytics and data

Download the full report below to find out more and discover the next big trends that are about to sweep through the industry.