64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...
View articleThe retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time bu...
View articleOnly a few retailers are pushing “Black Friday” specific messaging and promotions. Of the 19 retailers tracked by SmarterHQ, only three have sent emai...
View articleDespite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
View articleGartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...
View articleAdobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...
View articleToday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...
View articleSourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...
View articleAd authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read More...
View articleForrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer ou...
View articleComputer vision startup Sturfee today released its Visual Positioning Service (VPS) which provides real-time 3D AR city mapping and can, for instance,...
View articlePlaying with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...
View articleOnly 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...
View articleThe IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...
View articleTru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...
View articleKubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...
View articleWurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...
View articleThe Shutterstock Custom service released a new tool, Smart Brief, which can speed up creative brief creation to about 20 minutes, Senior Product Manag...
View articleGartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...
View articleClearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...
View articleSalesforce has announced two new industry-oriented clouds: Consumer Goods and Manufacturing, to complement other products and better satisfy market ne...
View articleOptimizely today released Performance Edge, which will speed up test delivery by using what they call an Experiment Delivery Network rather than a CDN...
View articleAdobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...
View articleAT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...
View article“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...
View articleBy acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...
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