In her latest .rising leaders post, Jodie Hopperton attempts to demystify the industry's infamous buzzword, drawing on personal experience and expert ...
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View articleWith Sainsbury’s hitting the headlines for all the wrong reasons after making changes to its Nectar programme, loyalty is high on the agenda. Here are...
View articleIPM's Jodie Hopperton shares her thoughts on some of the hottest new developments when it comes to digital disruption, from the 'retail revolution' t...
View articleIn her inaugural .rising leaders feature, Jodie Hopperton reflects on the impact that technological innovations have had on marketing practices in rec...
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