Avenue A, Level 3 to Broaden Agency's Service Offerings

Web media buyer/marketer Avenue A, Monday announced that it has signed an agreement with London-based carrier Level 3 Communications, to deliver broadband digital marketing services in Europe.

“Avenue A chose Level 3 as its network services provider because they exhibit a similar commitment to excellent client service and aggressive international growth,” said Jamie Marra, vice president of information technology and software development for Avenue A.

“Through Level 3’s IP-based network, Avenue A will ensure the speed and efficiency of its proprietary ad serving technology to all of its international clientele.”

“Level 3 is committed to providing the infrastructure and facilities that will help Web-centric companies deploy innovative services and content on a global scale. We are pleased to be selected by Avenue A and have the opportunity to help them with their international expansion plans,” said Level 3 UK managing director Les Johns.

Through its international division, Avenue A is leveraging the projected growth in online ad spending by offering Web and email marketing services to international clients. By expanding overseas, Avenue A increases its service offering for U.S.-based clients as well, especially those with offices or subsidiaries located abroad.

The news is the latest in a string of partnerships designed to enhance Avenue A’s breadth of products and services. In June, the firm announced a partnership with Web integrator Luminant to cross-sell integrated services. Last month it partnered with wireless application service provider 2Roam to develop a closed-loop tracking system for wireless ads.

The agency’s client roster include Eddie Bauer, Expedia, Microsoft, Gateway, and TicketmasterOnline-CitySearch.