Avenue A Secures $19 Million in Venture Financing
Seattle-based interactive agency Avenue A Inc. completed a $19 million roundof financing by three venture capital firms.
Seattle-based interactive agency Avenue A Inc. completed a $19 million roundof financing by three venture capital firms.
Seattle-based interactive agency Avenue A Inc. completed a $19 million round of financing by three venture capital firms.
The round was led by Oak Investment Partners of Palo Alto, CA, with participation by US Venture Partners of Menlo Park, CA and Seattle-based Voyager Capital.
The company said the funds will be used to further Avenue A’s expansion and to support its growing client base. In the short term, the company will expand its Seattle headquarters. Over the past 12 months, the company has increased its staff from approximately 20 to 90 employees.
Avenue A, founded in 1997, said it also intends to significantly expand its data analytics group and enhance its ability to predict what works for each of its online advertising clients.
“We believe Avenue A is the premier Internet media and data marketing company,” said Fred Harman, Partner with Oak Investment Partners. “Avenue A has a unique value proposition that is in high demand, coupled with a well-defined strategy for rapid scalability, both of which are vital for staying ahead.”
Avenue A clients include Eddie Bauer, RealNetworks, Soma.com and CitySearch. Including this round, the company said it has raised approximately $26 million since its inception.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.