Be Free Names Jeffrey Rayport to Board of Directors

Be Free Inc., a provider of online affiliate network technology and services, named Jeffrey F. Rayport to its board of directors.

Rayport currently holds a Harvard Business School faculty appointment, where his research focuses on the impact of new information technologies on service management and marketing strategies for business. He is also directing a new research unit, called the Marketspace Center, at Monitor Company, a global strategy firm headquartered in Cambridge, MA..

“We are very pleased to welcome Jeffrey Rayport to Be Free’s board of directors,” said Gordon Hoffstein, president and CEO. “His years of experience and depth of knowledge of marketing strategies and digital commerce will be invaluable to Be Free, as we strengthen our leadership position in affiliate marketing.”

Be Free’s branded affiliate networks help online retailers drive revenue by selling products “in context” on affiliate Web sites. With more than 65,000 affiliates in their networks, Be Free’s clients include barnesandnoble.com, Travelocity, Electronic Newsstand, Reel.com, Verisign and Network Solutions. The company’s product offering includes the BFAST affiliate network technology and the BFIT targeted advertising delivery system.