Best of #TheDress: How Brands Reacted on Twitter
A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun.
A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun.
It seems like everyone with a computer or a smartphone has spent the last 24 hours squinting at their screens trying to determine whether #TheDress is white and gold or black and blue. But while most of us gave ourselves headaches and situational color blindness, some smart brands got busy on Twitter to make the most of the dress debate.
Lego had a clever tweet showcasing common ground between the white and gold and black and blue camps.
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk
— LEGO (@LEGO_Group) February 27, 2015
Some brands even took sides, camping firmly along white and gold or black and blue lines.
.@AOL_Inc‘s Premium Formats Network gives you +54% in viewing time in #blackandblue #TheDress http://t.co/eAnqphan7L pic.twitter.com/AqSvCztl7o
— AOL Advertising (@AOLAdvertising) February 27, 2015
It’s *definitely* #whiteandgold! pic.twitter.com/OTBGH4CyhF
— Sauza® Tequila (@Sauza) February 27, 2015
#TeamBlue http://t.co/b9gLZtwLWk pic.twitter.com/XqAKhNmj4X
— Amazon (@amazon) February 27, 2015
We’re seeing #WhiteandGold. pic.twitter.com/jaIrypClqQ
— United (@united) February 27, 2015
Anyone seeing #whiteandgold? pic.twitter.com/Zd2Xj99r1R
— Hyundai USA (@Hyundai) February 27, 2015
But some brands bizarrely attempted to change the conversation entirely.
Debate #thedress all you want, everyone agrees on pizza. pic.twitter.com/EkpVicsPvz
— Papa John’s Pizza (@PapaJohns) February 27, 2015
Which are you? #TheDress #MotoX pic.twitter.com/eQX6dv0PqF
— Motorola Mobility (@Motorola) February 27, 2015
So what do you think? Team #WhiteAndGold or #BlackAndBlue?
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