Brands hijack April Fool's Day with 'belfie' pants, energising shampoo and more

Always wanted tougher buns than a steel can? Then look no further, Virgin Active has released a pair of buttock clenching ‘smarty pants’ to imitate the the world renowned posterior of David Beckham.

https://www.youtube.com/watch?v=IpCJsjh1mls

Virgin Active’s Tong Incheek, said “The nation’s obsession with twerking, Kim Kardashian and the ‘Belfie’ mean that 2014 is undoubtedly the year of the bottom. Never have bottoms had so much media attention and as a result, Brits are demanding ways to ensure their butts are in as pert as possible.

“Wristbands that count miles might be smart, but the newest and most innovative trends in wearable tech focus on specific muscle groups such as the glutes. The Smarty Pants are the first in a long line of tech we have in development, we hope to bring out Pec-tometer T-shirts and Bicep-ometer Vests by next April,” added Incheek. 

The Sports club, health and fitness company isn’t the only brand riding on the back of the foolishness, with other brands scrambling to claim the crown of biggest jokster.

Energy drink company brand Boost released this trial-based ad to fool its followers by promoting an energy infused shampoo – ShamBoost. Containing only oil nutrients from the “crystalline xanthine alkaloid derived from the seeds of guarana berries, which are also known to reduce fatigue and minimise energy lows” – every bottle is also filled with lies and deceit. 

Never ones to be left behind, BMW is introducing its patented artificial G-force technology with the promise “Driving slow never felt so fast”. When activated at speeds under 20mph, the aptly named “Forced Injection Booster” (FIB) converts kinetic energy from the car’s engine into positive g-forces. These are then directed to the driver and passengers through the car’s air conditioning vents, while a mild electric current is channeled through the front seats, to simulate the effects of driving fast. Interested drivers are asked to email mika.notbetru@bmw.com for further details.

 

Marketers ability to prepare and react to current events is further evident to the success of responsive marketing – capturing a general feeling or mood engages consumers and helps to spread brand messages simply by connecting to consumers daily conversations and topics.