Brands sign up to advertise across Microsoft's new MSN platform
The new cross-device MSN platform launches this week, and loads of brands are getting on board to advertise across the portal.
The new cross-device MSN platform launches this week, and loads of brands are getting on board to advertise across the portal.
Microsoft has relaunched the plans to launch a new cross-device MSN platform this week, for a “mobile, cloud-first world”.
Brands involved in its relaunch include Sony Mobile, who will be running a campaign on the site that includes a homepage takeover to drive awareness of its Xperia Z3 smartphone. Nissan will advertise across the platform also, appearing on the channel for 2 weeks to promote its Nissan Leaf electric car. The Potato Council will sponsor MSN’s Food & Drink channel. Other brands include Lexus, Tetley Tea, Virgin Holidays and Citroen are also lined up to advertise on the site.
The “all new” MSN combines a web search service, apps that work across multiple platforms, and devices and operating systems, including Windows 8 and Windows Phone, with iOS and Android-compatibility to follow shortly.
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