BT first in Europe to launch 4K channel
BT Sport Ultra HD will be the first 4K channel in Europe, offering football and rugby from August.
BT Sport Ultra HD will be the first 4K channel in Europe, offering football and rugby from August.
BT Sport Ultra HD will be the first 4K channel in Europe, offering football and rugby from August.
The Community shield will be the first broadcast.
Ultra-high definition, or 4K, offers four times the resolution of current HD. BT will also launch a 4K set-top box, but users will need a 4K-compatible TV.
This service will only be available to BT Infinity customers, due to the bandwidth required to stream 4K.
“Being one of the first to launch 4K in the UK will be quite an accolade for the company,” said Paulo Pescatore, an analyst with research firm CCS Insight.
“More so given that other providers such as BBC and Sky have traditionally been the first to launch new features or services.
“Though this might be significant, users might need to fork out more money in order to watch this new channel such as buying a new TV and upgrading their broadband line,” he added.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
Leave a Reply
You must be logged in to post a comment.