Businesses targeted amid new Facebook Graph Search launch
A new Facebook Graph Search is to be rolled out to all US English users, as the social media giant seeks to improve its services further and fine-tune how businesses target audiences.
A new Facebook Graph Search is to be rolled out to all US English users, as the social media giant seeks to improve its services further and fine-tune how businesses target audiences.
A new Facebook Graph Search is to be rolled out to all US English users, as the social media giant seeks to improve its services further and fine-tune how businesses target audiences.
Facebook has partnered up with Microsoft’s Bing for the new search function, which appears at the top of a user’s screen and enables users to do things like search for people with common interests, or hunt for specific content that has been posted by their friends.
Some have criticised the Graph as not being particularly useful for marketers due to privacy issues and the ‘ethereal nature of ‘likes’‘, but only time will tell how beneficial, if at all, it proves to be.
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