Calldorado post-call ads: The new mobile advertising

Introducing Calldorado: the ‘Post Call Ad’ format that serves ads to the phone screen directly after a phone call. Created by CIAmedia, the company behind Caller Identification App ‘CIA’, the out-of-app advertising unit serves ‘non-intrusive’ banner and native ads at the end of a phone call, together with caller ID information.

The ad that is served is relevant to the user’s call and always shown in connection with caller ID information, e.g. identifying an unknown caller and an option for the user to save, rate or call back with one click. A number of established apps including Kim Ariyor?, CIA – Caller Identification AppTM, Das Telefonbuch, Herold, and 11833 CallerID have already joined the Calldorado network and are running the Calldorado SDK, benefiting from incremental Post Call Ad revenue as well as an enhanced user experience through caller ID.

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said:

“The Calldorado SDK does three important things: it adds additional incremental revenue in a way that is unobtrusive, it wakes up apps that are experiencing declining engagement levels and enhances the user experience by including useful caller ID information, regardless of whether that app is a torch, a game, a social network or a utility.”