Last week while perusing my Gmail account, I got a kick out of a note sent to me from the Ralph Nader campaign (yes, he's running for president again, in spite of the media's utter disregard for him or other third-party candidates)
Last week while perusing my Gmail account, I got a kick out of a note sent to me from the Ralph Nader campaign (yes, he’s running for president again, in spite of the media’s utter disregard for him or other third-party candidates). He wanted to give me an old family recipe for hummus in exchange for a campaign donation.
Today another recipe-related missive arrived in my inbox, titled, “My Mom’s Apple Cake Recipe.”
“If you donate to Nader/Gonzalez by midnight tonight an amount that has the number two in it (two being the number of lemons in my mom’s apple cake recipe — the number of apples will remain a secret, for now), we’ll e-mail to you Rose Nader’s apple cake recipe tomorrow.”
Wait a minute. I thought Ralph didn’t like lemons.
Seriously though, another recipe pitch? Don’t get me wrong, I love to cook and bake, but somehow the domestication theme doesn’t feel right for Ralph. It also felt a little forced way back in June 2007 when Democratic primary hopeful
John Edwards did it. The campaign sent e-mails promising a secret family pecan pie recipe in exchange for donations.
Campaign manager Joe Trippi even appeared in a pie-making video demonstration. Of course they burnt the pie. Comedic genius! Yuk yuk.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.