Aegis-owned media buying firm, Carat, has predicted that global ad spend will fall by 5.8 percent in 2009, with investment contracting in every major market except China. The firm did not break out predictions for digital ad revenues specifically, but a spokesperson told me the agency expects U.K
Aegis-owned media buying firm, Carat, has predicted that global ad spend will fall by 5.8 percent in 2009, with investment contracting in every major market except China.
The firm did not break out predictions for digital ad revenues specifically, but a spokesperson told me the agency expects U.K. online ad spend to continue expanding throughout the downturn, growing by around 4.8 percent in 2009, and 7.7 percent in 2010.
Commenting on the overall numbers in today’s press release, Jerry Buhlmann, CEO of Aegis Media, said, “China aside, no major market will see growth this year. But we are seeing some signs for optimism in some countries in 2010. We believe that the U.K., parts of Europe and Asia will start to stabilize.”
He went on to attribute the relative resilience of the online market to the fact that clients are gravitating to “proven and accountable communications,” and focusing on ROI from their media spend.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.