Black Friday has always been a measure of retail energy. In the past it reflected a contest between crowded stores and rising online activity. This ye...
View articleHoliday campaigns in beauty used to follow a predictable formula: metallic palettes, a few product close-ups, and a safe emotional arc. In 2025, that ...
View articleBlack Friday and Cyber Monday punish guesswork. Teams that land results arrive with proof, not hopes. Carly, CEO of Sometimes Curly, and Darlene, CRO ...
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