Gamer Haven Wikia Grows, Broadens Advertiser Base
Audience

Gamer Haven Wikia Grows, Broadens Advertiser Base

14y Lisa Lacy

Gamer Haven Wikia Grows, Broadens Advertiser Base

Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Read More...

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NAI Executive Director - Let's Talk Privacy
Marketing

NAI Executive Director - Let's Talk Privacy

14y Mark Gorman

NAI Executive Director - Let's Talk Privacy

Working together to build a bright future for online advertising.
 Read More...

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Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers
Asia

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketer...

14y Andy Radovic

Updates From Amazon, Ameba, and Pixiv; What This M...

A roundup of digital news and stats in Japan. Read More...

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Buddy Media Buys British Facebook Ads Developer
Marketing

Buddy Media Buys British Facebook Ads Developer

14y Christopher Heine

Buddy Media Buys British Facebook Ads Developer

Brighter Option buy includes expertise in global campaigns via social media. Read More...

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Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B
Marketing

Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B

14y ClickZ News Staff

Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B

Steven Thibodeau moves on from KBS+P; Pereira & O'Dell splits with University of Phoenix. Read More...

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TV Is Dead! Long Live TV!
Marketing

TV Is Dead! Long Live TV!

14y Sean Carton

TV Is Dead! Long Live TV!

If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...

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The Consumer Battle Rages on for Brands
Search

The Consumer Battle Rages on for Brands

14y Chris Copeland

The Consumer Battle Rages on for Brands

But the battlefields are changing. Read More

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Connected Acquisition
Email

Connected Acquisition

14y David Daniels

Connected Acquisition

Using shared incentives to improve email acquisition across the enterprise. Read More...

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Reviving the Dying Art of Influence
Asia

Reviving the Dying Art of Influence

14y Eric Phu

Reviving the Dying Art of Influence

Where advertising has been used as a hammer to whack consumers on the head, it should instead be a feather that tips the scales. Here's how. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Asia

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

14y Guest

Forget Twitter Fans, China's Tencent Wants U.S. Br...

Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Read More...

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Replacing the Funnel With Moments
Marketing

Replacing the Funnel With Moments

14y Gary Stein

Replacing the Funnel With Moments

How a series of moments in the purchase process can help us allow the consumer to be in control. Read More...

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Canoe Ventures Scuttles Plans for Interactive TV Ads
Marketing

Canoe Ventures Scuttles Plans for Interactive TV Ads

14y Zachary Rodgers

Canoe Ventures Scuttles Plans for Interactive TV A...

Lays off 120, including CEO Kathy Timko, and shutters New York office. Read More...

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U.S. State Attorneys Take Aim at Google Privacy Plan
Data insights

U.S. State Attorneys Take Aim at Google Privacy Plan

14y Shaun Nichols

U.S. State Attorneys Take Aim at Google Privacy Pl...

Attorneys General have "strong concern" with overhaul Read More...

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3 Social Media Steps That Pharma Brands Can Take
Marketing

3 Social Media Steps That Pharma Brands Can Take

14y Joseph Cowan

3 Social Media Steps That Pharma Brands Can Take

A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Read More...

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Ad Industry Joins FTC, White House in Do Not Track for Browsers
Analytics

Ad Industry Joins FTC, White House in Do Not Track for Browsers

14y Kate Kaye

Ad Industry Joins FTC, White House in Do Not Track...

The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Read More...

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Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

14y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

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Gannett Touts Digital Growth Plans, Partners With MLB
Marketing

Gannett Touts Digital Growth Plans, Partners With MLB

14y Kate Kaye

Gannett Touts Digital Growth Plans, Partners With ...

Major League Baseball Advanced Media will team up with Gannett on digital content products. Read More...

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Aegis Buys U.S. Digital Agency Roundarch
Marketing

Aegis Buys U.S. Digital Agency Roundarch

14y Zachary Rodgers

Aegis Buys U.S. Digital Agency Roundarch

Chicago-based agency merges with Isobar. Read More

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ICO Investigating Google Over Browser Privacy Claims
Data insights

ICO Investigating Google Over Browser Privacy Claims

14y Dan Worth

ICO Investigating Google Over Browser Privacy Clai...

Data watchdog once again in discussions with search giant Read More...

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13-Point Checklist to Plan for Q4 Online Sales
Marketing

13-Point Checklist to Plan for Q4 Online Sales

14y Robin Neifield

13-Point Checklist to Plan for Q4 Online Sales

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...

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Forgetting to Target Current Customers Is a Costly Mistake
Data insights

Forgetting to Target Current Customers Is a Costly Mistake

14y Andrea Fishman

Forgetting to Target Current Customers Is a Costly...

Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Read More...

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Maximizing the Value of Your Audience
Display Advertising

Maximizing the Value of Your Audience

14y Larry Allen

Maximizing the Value of Your Audience

Publishers need to find new, innovative ways to monetize their audiences and maximize yield. Read More...

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Microsoft Accuses Google of More Browser Privacy Foul Play
Analytics

Microsoft Accuses Google of More Browser Privacy Foul Play

14y Rosalie Marshall

Microsoft Accuses Google of More Browser Privacy F...

Google hits back, claiming Microsoft's browser privacy system is flawed Read More...

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Leading the Agency Evolution
Display Advertising

Leading the Agency Evolution

14y Mike Baker

Leading the Agency Evolution

Getting to the heart of data-driven mobile advertising with Neo@Ogilvy. Read More...

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Trends and Benchmarks in Click-Through Rate by Message Type
Email

Trends and Benchmarks in Click-Through Rate by Message Type

14y Jeanne Jennings

Trends and Benchmarks in Click-Through Rate by Mes...

Data that proves that editorial messages should be an important part of your email marketing mix. Read More...

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Agency: Brands Are Still Keen on Location-Based Marketing
Marketing

Agency: Brands Are Still Keen on Location-Based Marketing

14y Christopher Heine

Agency: Brands Are Still Keen on Location-Based Ma...

Rockfish talks about the future of mobile; MomentFeed bets on it. Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

14y Susan Kuchinskas

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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