Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...
View articleIBM, Softbank Robotics, and Microsoft have all researched into socially assistive robots that can care for the elderly and understand social cues. Wha...
View articlePer usual, last week's Consumer Electronics Show was jam packed with futuristic gadgets. But here are the three main CES 2019 takeaways for marketers....
View articleQ&A with Joshua Gebhardt, co-founder of Metricstory. We talk with him about the idea behind their intelligent analytics platform and where they're...
View articleWe review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...
View articleMany marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...
View articleDo you love martech? So do we. If you know a great martech company, person, team, or tool, nominate them now for the ClickZ Marketing Technology Award...
View articleAmazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...
View articleA complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...
View articleChatbots can—and should—be used to create more intelligent customer experiences. Here's how you can blend AI with the ingenuity of your human sales ag...
View articleIf you’re planning on marketing AI products in 2019, first challenge yourself and your team to answer these three questions about your approach. Read ...
View articleWe review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...
View articleRoundup of our fan favorite pieces on marketing technology from 2018. Feat: rapidly growing startups, big name acquisitions, trends in martech, and mo...
View articleAdoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...
View articleRoundup of our fan favorite pieces on emerging technology from 2018. AI-powered content, industries using AR, chatbots in marketing, Magic Leap and mo...
View articleSocial media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...
View articleMore marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...
View articleA lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...
View articleThe average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...
View articleThe DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...
View articleWe review the top news in martech from the week of December 10–17, 2018. Read More...
View articleThe ClickZ Martech Awards 2019 will take place in Tribeca, New York on March 21, hosted by Scott Brinker. Categories include best technology, best use...
View articleIt’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...
View articleWe review the top news in martech from the week of December 3–10, 2018. Read More...
View articlePsychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...
View articleAn intro to deep learning and 5 examples of how to practically apply it for online retailers, including product image optimization and text summarizat...
View articleSocial media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy? Read More...
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