The five-year-old company has become the latest social network to implement payment capabilities by introducing a buy button that allows users to purc...
View articleCompared to Google, Bing's scope is obviously more limited, however it offers great value for money and its market share is growing rapidly in both th...
View articleMarketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...
View articleInstagram will roll out “direct response” ads, which allow users to sign up for, buy or install something. Furthermore, advertisers will have access t...
View articleBrands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...
View articleUS Google searches will now integrate tweets into results via Google’s iOS and Android app. Read More...
View articleThe ‘Emoji IQ’ study of 2,000 Brits found that 80% are now using the colourful symbols to communicate. Check out how to master colourful linguistic re...
View articleThe move could mean big things for marketers in the attention economy, where it's almost impossible to hold someone's attention for more than a minute...
View articleNow on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...
View articleUnder the new system, users can swipe left and see a further four more images in a post from a brand, this is to produce “deeper” advertising stories ...
View articleThe button, which should appear within the next few weeks on mobile devices, will help Google compete with Amazon over easy, one-click purchases. Read...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleThe company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleTop fashion bloggers now have more influence on buyers than celebrities and even rival established fashion media titles such as Vogue, suggests new an...
View articleBink is a new app which aims to get consumers interacting with brands by taking photos of company logos in exchange for rewards. The app has revealed ...
View articleNetflix has launched an online FOMOmeter capable of analysing consumption habits across different regions within the UK and Ireland. Read More...
View articleDiageo is launching a handy out-of-home (OOH) campaign to let thirsty commuters know when it's time to grab a jug of Pimm's. Read More...
View articleSmartUp, a legal tech firm, recently spotted the three-year old patent for devices that would turn their heads towards users and listen to what they w...
View articleAs of April 2015, the app has more than 800 million active users and it is racing for the 1 billion mark at blazing speed. So, as nearly one-seventh o...
View articleAstra Bierre is installing digital wizardry in a creative ad to target the lady beer drinker, claiming it's the first ever beer-ad only for women. Rea...
View articleThe long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...
View articleWhatsApp, which boasts some 800m users worldwide, could soon become a very attractive tool for marketers looking to tap into a highly engaged and acti...
View articleL’Oreal has announced a partnership with bio-engineering company Organovo, to develop a 3D printing process to create human skin. The new development ...
View articleConsumers are expecting more from brands’ social media interactions – and are willing to both vent frustrations and praise successes publicly. How can...
View articleRight after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...
View articleThe popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
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