A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...
View articleYour customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...
View articleCustomers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...
View articleWe’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach their audience and...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleAh, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...
View articleMillennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...
View articleLaunching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...
View articleTwitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...
View articleIndonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...
View articleCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ...
View articleClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...
View articleLast Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going forwa...
View articleWhat does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...
View article“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously weari...
View articleThe data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...
View articleLast week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...
View articleWhat do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...
View articleTrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content st...
View articleNot getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...
View articleIt may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...
View articleChinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleFacebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...
View articleM. Scott Havens is Global Head of Digital at Bloomberg Media, and oversees the company’s global consumer digital initiatives. He’ll be sp...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleThe world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
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