Creators Are Now the Funnel
Event Insights

Creators Are Now the Funnel

2w Zihan Lyu

Creators Are Now the Funnel

At Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...

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Gen Z Proved the Old Rules Were Wrong
Event Insights

Gen Z Proved the Old Rules Were Wrong

2w ClickZ

Gen Z Proved the Old Rules Were Wrong

At Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behind the times....

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CES 2026: What Marketers Should Take Away So Far From the Conference
AI

CES 2026: What Marketers Should Take Away So Far From the Conference

3m ClickZ

CES 2026: What Marketers Should Take Away So Far F...

CES 2026 is less about “AI everywhere” and more about AI that actually works in real workflows. Here’s what marketers should take from the show so far...

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The State of Marketing 2025: The Year the Funnel Finally Collapsed A ClickZ Wrap-Up
Digital Marketing

The State of Marketing 2025: The Year the Funnel Finally Collapsed A ClickZ...

4m Lee Arthur

The State of Marketing 2025: The Year the Funnel F...

If 2024 was the year of AI anxiety, 2025 was the year of the “Great Collapse”. Not of the market, but of the marketing funnel itself. As we close the ...

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How Accessories Became a New Growth Lever for Beauty Brands
eCommerce Marketing

How Accessories Became a New Growth Lever for Beauty Brands

5m ClickZ

How Accessories Became a New Growth Lever for Beau...

Beauty brands have spent years refining formulations and digital presence. Now, the next shift in product performance is happening through something f...

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