Local ad seller brings tech-focused vertical network and pay-per-click network under one umbrella. Read More...
View articleNews Corp.-owned tabloid newspaper The Sun and U.K. bank NatWest are targeting Polish residents of the U.K. through the system. Read More...
View articleA reputation search engine lets marketers see the social networking footprint of people they want to reach. Read More...
View articleExecs say expansion will eventually stretch across the globe. Read More...
View articleAegis-owned Isobar has augmented its Eastern European presence with the acquisition of full-service Russian digital agency AdWatch. Read More...
View articleSearch advertising wants to be more like display. Yahoo wants to make buying display ads as easy as buying search. Will the grass always be greener? R...
View articleSpammers and cybersquatters go after well-known brands in the travel industry, while gray market aircraft parts are for sale on exchange sites. Read M...
View articleWhy don't sales teams follow up on more leads and why don't more leads result in a sale? Read More...
View articleHow marketers can put the customer's voice from word-of-mouth conversations to work. Read More...
View articleIf the U.S. and European markets continue to grow at their current rates, European online ad spending will surpass that of the U.S. by 2010. Read More...
View articleSports site users are twice as likely to watch video on their mobile phones, and to visit Web sites on the move, according to a new European Interacti...
View articleAt what point does the delivery vehicle for digital advertising move from being a premium good to being a raw commodity? Read More...
View articleCan the high-profile duo behind San Francisco's newest ad agency move beyond their digital past -- and succeed? Read More...
View articleActor Charlie Sheen appears in Hanes' latest ad campaign online, in-game, and on TV. Read More...
View articleBrands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy? Read More...
View articleWe're undergoing the fastest evolution in media consumption habits in history. So, how you gonna reach me? Read More...
View articleIf you can't get a simple integrated program like this right, don't integrate at all. Read More...
View articleFour tips on how marketers can avoid treating the social Web as another forum for interruption. Read More...
View articleWorthnet.Fox will serve advertisers outside of the U.S. market, particularly in Europe, Asia, and South America. Read More...
View articleAn online "collective experiment" reinforces how a brand belongs to the community. Read More...
View articleEmerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. Read More...
View articleWPP Group and Yahoo have partnered to make display ad buying more efficient through Yahoo's Right Media Exchange, and develop a combined network. Read...
View articleThe ad agency executive is working to bring digital chops to the traditional ad agency's West Coast office. Will he be able to pull it off? Read More...
View articleThe new British Airways premium airline worked with digital agency Web Liquid to create a Web campaign including display, search, viral and conversati...
View articleA look at 16 curious personality types and behaviors emerging from Twitter-land. Read More...
View articleWhy do people reject "traditional" ads and flock to branded apps and pass around viral media? Read More...
View article