10 Ways Marketing Has Changed Forever
Marketing

10 Ways Marketing Has Changed Forever

15y Robin Neifield

10 Ways Marketing Has Changed Forever

Prioritize or perish: You can't afford to overlook these new realities. Read More...

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How Cricket's IPL Can Help Make the Digital Play by Brands Better
Asia

How Cricket's IPL Can Help Make the Digital Play by Brands Better

15y Ashok Lalla

How Cricket's IPL Can Help Make the Digital Play b...

Four lessons from Indian cricket brands can apply to their digital play. Read More...

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WPP’s Media Innovation Group Names General Manager
Marketing

WPP’s Media Innovation Group Names General Manager

15y Jack Marshall

WPP’s Media Innovation Group Names General Manager

Also, Virgin America taps Eleven and Mindshare and Organic make senior hires. Read More...

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What Do All the Federal Enforcement Actions Against Marketers Mean?
Marketing

What Do All the Federal Enforcement Actions Against Marketers Mean?

15y Pace Lattin

What Do All the Federal Enforcement Actions Agains...

It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offend...

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What I've Learnt From Advertising
Asia

What I've Learnt From Advertising

15y Eric Phu

What I've Learnt From Advertising

Do you have what it takes to be a great digital agency person? Read More...

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Innovative Marketers Acquire New Roles
Marketing

Innovative Marketers Acquire New Roles

15y Anna Maria Virzi

Innovative Marketers Acquire New Roles

Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Read More...

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Digital Luxury in China: Case Studies Show It's Not too Late to Start!
Asia

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

15y Michael Zung

Digital Luxury in China: Case Studies Show It's No...

Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Read More...

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Test and Learn: Startup Edition
Marketing

Test and Learn: Startup Edition

15y Adam Cahill

Test and Learn: Startup Edition

Two challenges to partnering with startups and two steps that will help you make more progress. Read More...

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How to Find a Job Using Recruiters and Ads
Marketing

How to Find a Job Using Recruiters and Ads

15y Jake Langwith

How to Find a Job Using Recruiters and Ads

Obvious and not-so-obvious approaches to finding a job. First in a two-part series. Read More...

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4 Tools of the Agile Marketer
Marketing

4 Tools of the Agile Marketer

15y Brian Massey

4 Tools of the Agile Marketer

How to empower the mid-level manager. Second in a three-part series. Read More...

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SES Shanghai: An Overview of China's E-commerce Landscape
Asia

SES Shanghai: An Overview of China's E-commerce Landscape

15y Eddie Choi

SES Shanghai: An Overview of China's E-commerce La...

My view on the e-commerce sessions presented and discussed in China. Read More...

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How to Avoid Mobile Site Suckage
Marketing

How to Avoid Mobile Site Suckage

15y Sean Carton

How to Avoid Mobile Site Suckage

The mobile web is different. And so are mobile users. Here are eight differences you must understand to create a successful mobile presence. Read More...

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WPP Continues Brazilian Shopping Spree With Gringo
Marketing

WPP Continues Brazilian Shopping Spree With Gringo

15y Jack Marshall

WPP Continues Brazilian Shopping Spree With Gringo

Ups investment ahead of World Cup and Olympics. Read More...

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When SERP Top Position Goes Below the Fold
Marketing

When SERP Top Position Goes Below the Fold

15y Gary Stein

When SERP Top Position Goes Below the Fold

A look at three big challenges to the prominence of the top result on the SERP. Read More...

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Career Advice for Millennials and Their Managers
Marketing

Career Advice for Millennials and Their Managers

15y Aaron Kahlow

Career Advice for Millennials and Their Managers

Bonus: A translation guide. Read More

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Tell the Merchandisers You Want Your Job Back
Marketing

Tell the Merchandisers You Want Your Job Back

15y Heather Blank

Tell the Merchandisers You Want Your Job Back

Three strategies to help you regain control of email content. Read More...

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Tribal DDB Shanghai - Giving Branding a Digital Core
Asia

Tribal DDB Shanghai - Giving Branding a Digital Core

15y Guest

Tribal DDB Shanghai - Giving Branding a Digital Co...

A look at Shanghai-based digital agencies. Read More...

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Dentsu Doubles U.K. Presence With Steak Buy
Display Advertising

Dentsu Doubles U.K. Presence With Steak Buy

15y Jack Marshall

Dentsu Doubles U.K. Presence With Steak Buy

Agency explores further global opportunities. Read More...

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WPP Buys F.biz, Brazil Agency With Mobile Chops
Marketing

WPP Buys F.biz, Brazil Agency With Mobile Chops

15y Zachary Rodgers

WPP Buys F.biz, Brazil Agency With Mobile Chops

Sao Paulo firm was founded in 1999 and employs 200. Read More...

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3 Social Media Steps to Shared Share of Voice
Marketing

3 Social Media Steps to Shared Share of Voice

15y Jonathan Shapiro

3 Social Media Steps to Shared Share of Voice

Measure share of voice? Here's how social media changes that metric. Read More...

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The Rise of F-Commerce
Asia

The Rise of F-Commerce

15y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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Tribal DDB Shanghai: Giving Branding a Digital Core
Marketing

Tribal DDB Shanghai: Giving Branding a Digital Core

15y Joan Voight

Tribal DDB Shanghai: Giving Branding a Digital Cor...

Second in a series on Shanghai-based digital agencies. Read More...

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Social Media Buzzwords
Marketing

Social Media Buzzwords

15y Robin Neifield

Social Media Buzzwords

These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Read More...

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Swede Begets Swede at McCann New York
Marketing

Swede Begets Swede at McCann New York

15y Zachary Rodgers

Swede Begets Swede at McCann New York

MENY establishes little Stockholm in the Big Apple. Read More...

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OMG! YO! WOW! WOAH! WTF! - War on SPAM
Asia

OMG! YO! WOW! WOAH! WTF! - War on SPAM

15y Pushkar Sane

OMG! YO! WOW! WOAH! WTF! - War on SPAM

Social platforms will become unsocial if they don't start clamping down on spam. Read More...

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Internet Ad Revenues Soar 23 Percent in Q1
Marketing

Internet Ad Revenues Soar 23 Percent in Q1

15y Jack Marshall

Internet Ad Revenues Soar 23 Percent in Q1

Online ad revenues hit $7.3 billion for first three months of 2011. Read More...

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Amplified Soul
Asia

Amplified Soul

15y Brandon Cheung

Amplified Soul

Social media will soon become a brand's most important digital touch point to the next generation of customers and here's what you should do about it....

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