DAA Behavioral Icon Risks Irrelevance
Data insights

DAA Behavioral Icon Risks Irrelevance

15y Jack Marshall

DAA Behavioral Icon Risks Irrelevance

Icon is appearing in non-behaviorally targeted ads. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

15y Jack Marshall

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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Ad Insights From Zynga's IPO Filing
Display Advertising

Ad Insights From Zynga's IPO Filing

15y Zachary Rodgers

Ad Insights From Zynga's IPO Filing

A relatively small player in digital ads - for now. Read More...

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The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]
Display Advertising

The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]

15y Jack Marshall

The Week in Ads: Cheetos, Ray Ban, Klondike [Galle...

A look at some creative display ads from around the web this week. Read More...

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Where Content and Ads Come Together
Display Advertising

Where Content and Ads Come Together

15y Rob Beeler

Where Content and Ads Come Together

Dynamic ad slots, customized user pages, dropping ad calls...just some of the ways content management and ad management can work more closely together...

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Google Rolls out +1 Buttons in Ads
Data insights

Google Rolls out +1 Buttons in Ads

15y Jack Marshall

Google Rolls out +1 Buttons in Ads

Hopes tool will boost quality of AdWords traffic. Read More...

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Ad Network Specific Media Buys MySpace
Display Advertising

Ad Network Specific Media Buys MySpace

15y Zachary Rodgers

Ad Network Specific Media Buys MySpace

Top-10 ad network is proud owner of fallen social kingpin. Read More...

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Google to Launch AdX in Japan
Asia

Google to Launch AdX in Japan

15y Adaline Lau

Google to Launch AdX in Japan

Google has been poaching local media agency pros to join AdX team. Read More...

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'Cars 2' Drives Goodyear's Home Page
Display Advertising

'Cars 2' Drives Goodyear's Home Page

15y Christopher Heine

'Cars 2' Drives Goodyear's Home Page

Cross-promotion marries computer screen and big screen. Read More...

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AOL Adds 'Devil' Partners FoxNews and Others
Agency Spotlight

AOL Adds 'Devil' Partners FoxNews and Others

15y Zachary Rodgers

AOL Adds 'Devil' Partners FoxNews and Others

In Cannes, Huffington and Armstrong talk up mission to "humanize" web. Read More...

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Google Still Committed to Its Ad Network
Display Advertising

Google Still Committed to Its Ad Network

15y Jack Marshall

Google Still Committed to Its Ad Network

New tweaks prove it's not all about exchange-traded media. Read More...

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Google Confirms AdMeld Buy
Display Advertising

Google Confirms AdMeld Buy

15y Jack Marshall

Google Confirms AdMeld Buy

Yield optimization firm joins Google's stack of display advertising platforms. Read More...

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Going Mobile? Food for Thought for Ad Networks
Display Advertising

Going Mobile? Food for Thought for Ad Networks

15y Ari Paparo

Going Mobile? Food for Thought for Ad Networks

A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Read More...

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Universal McCann Wins Clorox Digital Business
Display Advertising

Universal McCann Wins Clorox Digital Business

15y Zachary Rodgers

Universal McCann Wins Clorox Digital Business

Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Read More...

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What Multitasking Consumers Mean for Marketers
Display Advertising

What Multitasking Consumers Mean for Marketers

15y Nicolle Pangis

What Multitasking Consumers Mean for Marketers

Tools can help open up opportunities for advertisers. Read More...

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Dentsu Doubles U.K. Presence With Steak Buy
Display Advertising

Dentsu Doubles U.K. Presence With Steak Buy

15y Jack Marshall

Dentsu Doubles U.K. Presence With Steak Buy

Agency explores further global opportunities. Read More...

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The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]
Display Advertising

The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]

15y Jack Marshall

The Week in Ads: Jack Daniel's, JetBlue, Home Depo...

A look at some creative display ads from around the web last week. Read More...

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Managing Disruption
Display Advertising

Managing Disruption

15y Rob Beeler

Managing Disruption

Four ways to keep moving forward considering the mix of excitement and doom and gloom in the air for ad operations. Read More...

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Finance CPC Costs Continued to Rise in April
Data insights

Finance CPC Costs Continued to Rise in April

15y Jack Marshall

Finance CPC Costs Continued to Rise in April

Increased investment from advertisers in the vertical pushed click prices up. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Yahoo to Buy Premium Ad Network 5to1 for $28 Million
Display Advertising

Yahoo to Buy Premium Ad Network 5to1 for $28 Million

15y Zachary Rodgers

Yahoo to Buy Premium Ad Network 5to1 for $28 Milli...

L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Read More...

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Fitness Chain Targets Bike-Minded New Yorkers on HopStop
Display Advertising

Fitness Chain Targets Bike-Minded New Yorkers on HopStop

15y Christopher Heine

Fitness Chain Targets Bike-Minded New Yorkers on H...

Equinox purchases two months of display ads. Read More...

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Amex Offers Display Ads to SMBs
Display Advertising

Amex Offers Display Ads to SMBs

15y Christopher Heine

Amex Offers Display Ads to SMBs

Platform integrates banners and Facebook promos. Read More

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Valuation - The 'New' Buying Skill
Display Advertising

Valuation - The 'New' Buying Skill

15y Edward Montes

Valuation - The 'New' Buying Skill

Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Read More...

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The Week in Ads: Red Bull, Starbucks, IBM [Gallery]
Display Advertising

The Week in Ads: Red Bull, Starbucks, IBM [Gallery]

15y Jack Marshall

The Week in Ads: Red Bull, Starbucks, IBM [Gallery...

A look at some of the most creative and engaging display ads from around the web last week. Read More...

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Yahoo Expands Dynamic Ads Program
Data insights

Yahoo Expands Dynamic Ads Program

15y Zachary Rodgers

Yahoo Expands Dynamic Ads Program

Smart Ads placement comes to homepage, video version in the works. Read More...

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Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

15y Jack Marshall

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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