Revisiting IntelliTXT
Media

Revisiting IntelliTXT

20y Tessa Wegert

Revisiting IntelliTXT

Skepticism hasn't slowed Vibrant Media, which recently introduced IntelliTXT Video. Read More...

View article
Are You Your Audience?
Media

Are You Your Audience?

20y Dorian Sweet

Are You Your Audience?

Has technology alienated us from a common advertising experience? Read More...

View article
The Interactivity of AdSpace
Media

The Interactivity of AdSpace

20y Tessa Wegert

The Interactivity of AdSpace

With its digital, perhaps even interactive, ad placements, AdSpace Networks is breaking all the rules. Read More...

View article
All for One or One for All?
Media

All for One or One for All?

20y Dorian Sweet

All for One or One for All?

How many rich media ads belong in an online campaign? Read More

View article
Interactivity With a Mission
Media

Interactivity With a Mission

20y Tessa Wegert

Interactivity With a Mission

Racking your brain to come up with something to include in a banner? Look to your Web site. Read More...

View article
Anarchy... or a New Kind of Ad?
Media

Anarchy... or a New Kind of Ad?

20y Dorian Sweet

Anarchy... or a New Kind of Ad?

Online, do brands have to forget what they've learned about being a brand? Read More...

View article
Digital Billboard: What's in It for Consumers?
Media

Digital Billboard: What's in It for Consumers?

20y Tessa Wegert

Digital Billboard: What's in It for Consumers?

What's the value for consumers? Content that's informative, interesting, and entertaining. Read More...

View article
Billboards Go Digital
Media

Billboards Go Digital

20y Tessa Wegert

Billboards Go Digital

Does this method of billboard advertising truly have it all? Read More

View article
An Evolving Interactive Mind
Media

An Evolving Interactive Mind

20y Dorian Sweet

An Evolving Interactive Mind

Can we create memorable experiences on the Web? Read More

View article
A Day in the Life of the Average Consumer
Media

A Day in the Life of the Average Consumer

20y Tessa Wegert

A Day in the Life of the Average Consumer

A recent study reveals consumers' media consumption on an average day. Read More...

View article
Lost in Translation
Media

Lost in Translation

20y Tessa Wegert

Lost in Translation

Sales reps' industry terms aren't always consistent with buyers' terms. Bridging the communication gap. Read More...

View article
More Than a Wrong Feeling
Media

More Than a Wrong Feeling

20y Dorian Sweet

More Than a Wrong Feeling

Do we value online advertising's power with the wrong senses? Read More...

View article
Connect With the Past for Future Campaigns
Media

Connect With the Past for Future Campaigns

20y Tessa Wegert

Connect With the Past for Future Campaigns

Interactive advertising may be young, but it's old enough to have developed a track record you can leverage. Read More...

View article
The Paradox of Quality
Media

The Paradox of Quality

20y Dorian Sweet

The Paradox of Quality

With an expected boom in HDTV sales, why would anyone want to look at online video ads? Read More...

View article
The New Baby Boom
Media

The New Baby Boom

20y Tessa Wegert

The New Baby Boom

Looking to target new and expecting moms and dads? Some highly interactive and influential properties are pregnant with possibility. Read More...

View article
Marketing to Women: More Than a Media Buy
Media

Marketing to Women: More Than a Media Buy

20y Tessa Wegert

Marketing to Women: More Than a Media Buy

To what degree are you integrating women into your online marketing strategies? Read More...

View article
When Does the Ad Model Break?
Media

When Does the Ad Model Break?

20y Dorian Sweet

When Does the Ad Model Break?

Online video ads are the new craze. Who's more qualified to produce them, off- or online agencies? Read More...

View article
Online Now Sets Media Trends
Media

Online Now Sets Media Trends

20y Tessa Wegert

Online Now Sets Media Trends

After years of following, it's nice to be the leader for a change. Read More...

View article
Advertising Without Borders
Media

Advertising Without Borders

20y Tessa Wegert

Advertising Without Borders

Break free from all those leaderboards, skyscrapers, banners, and BOBs and advertise outside the box. Read More...

View article
Who Pays for a Free Sample?
Media

Who Pays for a Free Sample?

20y Dorian Sweet

Who Pays for a Free Sample?

Has online advertising waited too long to prove its value? Are the days of fast, cheap results long gone? Read More...

View article
What Ever Happened to Clickable Video?
Media

What Ever Happened to Clickable Video?

20y Tessa Wegert

What Ever Happened to Clickable Video?

Clickable video builds brand by engaging consumers and inciting an immediate response. Where is it, and who's using it? Read More...

View article
When Engagement Matters, and When It Doesn't
Media

When Engagement Matters, and When It Doesn't

20y Tessa Wegert

When Engagement Matters, and When It Doesn't

Engagement as a campaign goal isn't an end unto itself. Read More...

View article
Will Video Overtake Rich Ads?
Media

Will Video Overtake Rich Ads?

20y Dorian Sweet

Will Video Overtake Rich Ads?

Online video is decentralizing TV. Is this the end of rich media banners? Read More...

View article
Weather, Made to Order
Media

Weather, Made to Order

20y Tessa Wegert

Weather, Made to Order

Who knew you could relate so many things to the weather? Read More

View article
Contextual Ads: Online Media's Ace in the Hole
Media

Contextual Ads: Online Media's Ace in the Hole

20y Tessa Wegert

Contextual Ads: Online Media's Ace in the Hole

Eluding the dark side of contextual advertising. Read More...

View article
What's the Matter With Rich Media?
Media

What's the Matter With Rich Media?

20y Dorian Sweet

What's the Matter With Rich Media?

You understand online advertising is good for you. Does that mean you should do it? Read More...

View article
The Customer Experience Voyage
Media

The Customer Experience Voyage

20y Tessa Wegert

The Customer Experience Voyage

Canada's busiest airport can teach media buyer a lot about the customer experience. Read More...

View article
1 28 29 30 31 32 59