In the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting ...
View articleUPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft. Read More...
View article"Cross-country vacay" aims to promote new Barbie Video Girl doll. Read More...
View articleThe collective buying platform places at least two reps in each city to scout out businesses. It's moving into Canada for the first time, as well as m...
View articleThe relationship adds 81 Gannett paper sites to Yahoo's local arsenal, the majority of them serving markets the rest of Yahoo's newspaper consortium d...
View articleComScore says gains are result of contextual search links placed on Microsoft and Yahoo properties, rather than user migration from Google. Read More...
View articleGoogle will co-develop a "trading desk" for Omnicom Media Group in a deal potentially worth "hundreds of millions." Read More...
View articleYahoo plans to use Microsoft's back-end technology for organic search results from August or September, and for paid search ads by November. Read More...
View articleHow can we move beyond the last ad attribution model? Read More...
View articleThe deal, to be implemented later this year, makes Zillow the exclusive sales partner to existing real estate sales advertisers on Yahoo. Read More...
View articleZig, whose clients include Molson Canadian and IKEA, will be rebranded CP+B Canada. Read More...
View articleSponsorship is part of LG's "Life's Good" marketing campaign. Read More...
View articleJames and four other key free agents have been part of the New York Knicks' recent Bing paid buys. But the wrong landing page has been served to inter...
View articlePublisher follows the likes of Gannett and Hearst into digital marketing services arena. Read More...
View articleFacebook's COO defends the firm's online ad practices, as a new Canadian class action suit contends that Facebook shares users' personal information w...
View articleA look at the evolving potential of in-car advertising, including efforts by Navteq, Google, and AOL-owned Mapquest. Read More...
View articleLeBron James' official Twitter account hauled in 150,000 followers in five hours, while Universal Picture's new animated movie barely topped 360 follo...
View articleOnce again, fans of the series can create avatars in the style of the show's opening sequence. Read More...
View articleDiscount gas brand installs Whrrl signage at stations near many Walmart stores. Read More...
View article"Your Shape" title faced entrenched competition in Wii fitness category. Here's how video ads helped. Read More...
View articleThe upset stomach remedy brand picked up 38,700 fans yesterday for its new Facebook page. Pepto is looking to create a social media audience in conjun...
View articleCORRECTED: Live event ended a three-month Kraft program that garnered some very impressive numbers. Read More...
View articleAds for Gillette's Venus Bikini Kit aim to provide a stunning experience by nesting HD video within extra large ad formats. Read More...
View articleAfter a break from consumer marketing, the wine brand today launched a travel-oriented campaign, the first of a series of seasonal efforts aimed at bu...
View articleClear Channel's weekly mag Time Out New York is using the system this summer to drive downloads of its iPhone and Android apps. Read More...
View articleThe online retail giant signs deal to buy Woot and stakes a claim in the burgeoning daily deals marketing niche. Read More...
View articleDeal may help MTV compete better with Vevo and YouTube when it comes to selling ads around music videos. Read More...
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